MA Service Design

The MA Service Design is for graduates who want to design how services work for people and organisations, from public offices to digital platforms. Students research user needs, map complex service ecosystems, prototype touchpoints and plan implementation with staff and stakeholders. Each module ends in a tangible output such as a service blueprint, staged service prototype, measurement framework or policy recommendation. The programme suits designers, marketers, public sector staff and business graduates moving into service roles, and closes with a major service design project.