MA Brand Experience Design

This MA explores how brands are experienced across physical spaces, digital products, packaging, events and service moments. Students research audiences, define brand strategy and design coherent identity systems and multi-sensory experiences, testing them with real people. Each module produces a piece of work such as a brand strategy, identity system, retail experience concept, sonic identity or experience measurement plan. It suits graduates in graphic design, marketing, architecture or communication who want to lead brand experience projects, and ends with a major brand experience project.