MSc Digital Marketing Analytics

This MSc teaches graduates to measure, analyse and improve digital marketing using data. Students learn web and app analytics, attribution, experimentation, customer segmentation, marketing mix modelling and data visualisation, using spreadsheets, SQL and Python on realistic datasets. Each module ends in a concrete output: a tracking plan, dashboard, attribution analysis, A/B test report, segmentation model or campaign optimisation brief. Privacy law and ethical data use are taught throughout. It suits marketing, business, economics or computing graduates who want analytical marketing roles, and ends with a thesis or applied analytics project.