BA Sports Business Management

This programme covers the management of sport as a business: clubs, leagues, federations, events, sponsorship, media rights, facilities and fitness services. Students learn marketing, finance, governance, law and data analysis in a sports context and apply them to practical projects every semester. Outputs include fan engagement campaigns, sponsorship proposals, club financial analyses, facility business plans and event operations plans. It suits students who are passionate about sport and want careers in club management, sports marketing, event delivery or sports organisations, and ends with a final project or thesis.