Modern content strategy, digital broadcast storytelling, brand reputation management, and multi-channel campaign analytics. Students earn 2 independent accredited diplomas with a 65% / 35% international credit split.
BA (Hons) Digital Media & Strategic Communications (Dual Award) is taught as one award, not a list of unrelated modules. The published length is 36 months, and the credit total is 360. Students move from Methods in BA through Methods in BA; Cases in BA; Practice in BA; Project in BA; Methods in BA (BAX-105); Cases in BA (BAX-106), and finish on Methods in BA (BAX-305).
Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure.
The award is built so that a graduate can do the following in practice: Two UK Bachelor of Arts honours diplomas conferred upon completion Hands-on multimedia production portfolio with real-world client briefs Crisis communications and social sentiment algorithmic analytics
Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass.
The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
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